Copy Writing

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Introducing… Smack-'em-Upside-The-Head Copy… The Latest, Greatest Way to Close A Ton of Sales <i>Under Certain Circumstances</i>

Monday, July 16th, 2007

The following post is for Mature Audiences only. That means if you are under 18, bookmark this item and come back when you get old enough.
I say that not because we’re talking about a lot of money — don’t be too surprised if in the near future we hear about the first under-18 billionaire — […]

Suddenly, it's a whole new ball game for lead generation on the Internet

Friday, June 15th, 2007

On Tuesday, Google and Salesforce.com announced a new combined service that has major implications for individual companies and the business world at large.
It’s called "Salesforce Group Edition Featuring Google AdWords," but don’t let the impenetrable name throw you off. What it means is that you can take highly targeted leads generated from AdWords ads and […]

If You Write Copy, You Lost A Very Good Friend on Sunday: Gary C. Halbert

Friday, June 15th, 2007

The great Gary Halbert died in his sleep Saturday night or Sunday morning. If you have ever read what he wrote or met him in person you know what an unusual and powerful man he was.
He helped me at the low point of my life. I was at the dregs of my finances, my optimism, […]

Got A Spare House To Save A Priceless Piece of Direct Marketing History?

Friday, June 15th, 2007

The world’s largest known swipe file is up for adoption. Direct Mail Virtuoso Denny Hatch, in his most recent column in Target Marketing Magazine, relays word from Axel Andersson — "the greatest student of direct mail I have ever known" — that a humongous collection of successful direct mail pieces needs to move somewhere.
You can […]

OK, so… what do COMICS have to do with COPYWRITING?

Friday, June 15th, 2007

Wow. It turns out comics and copywriting have a lot in common. I’ve always suspected as much, but never had a handle on the how’s and why’s until Scott McCloud’s Understanding Comics: The Invisible Art came along.
Dr. Ben Mack, author of Think Two Products Ahead and a friend of mine, told me to get […]

How I Can Explain My Success By Daily Habits… Or Lack Thereof?

Friday, June 15th, 2007

This morning I got the head’s-up from Joe Vitale that Aaron Potts has challenged other bloggers to list the top 5-10 things they do every day to be successful — and to post the list today.
That’s funny because I had a dream about Joe Vitale about an hour earlier.  He was at my house […]

Sage Advice for You from a Grand Master Copywriter

Friday, June 15th, 2007

Grand Master Don Hauptman (left) with me at undisclosed Calif. location
I caught up with my friend and mentor Don Hauptman recently, during a whirlwind visit he made to California for business and pleasure. Don, based in New York City, is famous for headlines and copy that have lasted and lasted and lasted (and made money […]

You Don't Say - The Overwhelming Temptation Not To State The Obvious, And Why Not Doing So, Costs You — Big-Time

Friday, June 15th, 2007

Photo by David Garfinkel. Yeah, it’s not as good as the other ones on this blog. You got a problem with that?
Duh. This wonderfully obvious street sign, at the corner of Rivera Street and 14th Avenue in San Francisco, is a shining example of what a lot of people will laugh at you for doing, […]

Stamp out Marketing Narcissism: Stop looking in the mirror and pretending it's your customer you see. Instead, become a mirror for your customer. One of the many things Gary C. Halbert taught me

Friday, June 15th, 2007

As you can see, in this blog post I have included the photo of a blue baseball hat with a grey pony-tail attached to the back.
Why have I done this?
Two reasons:
1. In September, 1992, Gary C. Halbert made me buy that very hat and wear it while walking around Key West, Florida.
2. Inside that hat […]

Emails That Sell: A Maverick Pioneer's Most Prized Secrets Captured on Digital Audio, Yours For the Taking

Friday, June 15th, 2007

One of the biggest mysteries for copywriters and non-copywriters alike is how you make money with emails.
The email has turned out to be such a personal medium of communication since the medium was first invented in the 1980s.
And yet, when you think about it, selling at its best is highly personal.
Well.  Last Thursday night Craig […]

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