About
 |
Hi! My name is Quentin Brown and I will be your coach and I want to show you the steps to develop a great Internet business. For the last 8 years I have built a very successful business online and I will provide you with the foundations of how you can start your own business.Of course there are no guarantees however this manual will give you all the tools and coaching you need and then it is up to you. |
Starting your own Internet business can be one of the most exciting and profitable ventures you can do. It will take some effort and financial investment however this is minimal compared to a traditional business. In the following pages we will take you through a step by step process to help you work out what you would like to do and also give you the resources to help you make the various decisions along the way.
I have been doing this for over eight years now and while I can show you the different processes and tools to use, you will have to make your own decisions, as there are many paths to travel. The first thing to decide is what market you want to get into. Many people jump into the Internet marketing training scene straight away however this is very competitive and unless you are very good it can involve a lot of time and little return.
My suggestion is that you look for a niche market that could do with a revival. This is where people make fortunes, by specializing in a certain markets.
What are you interested in?
What are you passionate about?
This is your key factor however also make sure there is a market. You are looking for markets where people have disposable income. Make sure you read the article on niche marketing below. Remember that if your products take off you will have to service this business. Make sure you do not trade a job for a job.
Theory – The Next Big Trends
Every 18 sec for the next 18 years someone will turn 59.
What Business do you want to be in?
Not long ago, books, tapes and programs were all the rage telling how easy it was to make money in mail order. The ads are still running, and a few people are still reaping the rewards. Remember the guy making money from his kitchen table, wearing only his shorts?
Now the playing field has changed. Now it is the Internet that offers the lazy way to riches. But don’t be misled it will still take work. Just work smart.
Thousands of folks bought the books, and failed to get rich. The Internet will also fail to deliver the expected riches to millions of hopefuls.
But if you learn the closely-held secrets of online success, YOU can be one of the few who profit.
Well, that is what they would have you believe. Truth is, the secrets are easy to discover. So easy that I will tell you some of them right now. And over the next few minutes, I will uncover all that you need to know to really make the Internet work for you.
The Internet is a 24/7, 365 day shop, just bursting with customers. Actually, it is more like a giant Arts & Crafts fair. You’ve got to get the customer’s attention, while thousands of other stalls are doing the same. Once you have attracted them, they look at your stall. If they like what they see, you get the chance to go into sales mode. At any time their attention can waver and you lose the customer.
Remember also that next week or next month there will be another fair and those people will probably be back so by giving good service and providing quality products you can be selling to your customer base for years. Unfortunately most Internet Business people forget this and go for the one time sale and loose all the future business that really sustains most businesses both online and off.
To create an Automatic Money Machine, you will need the following:
A Web Site that sells your product for you
Online payment processing
Instant Digital Delivery of your product
An email capture system, with follow-up for Prospects
Customer follow-up
Affiliate (Reseller) follow-up
List Building strategies
Product and Affiliate tracking
This may seem like a lot, and it is. But we’re going to walk you through it, so it’ll be easy. And once you have it set up, a lot of it runs on autopilot. Then all you have to do is market. At that point, you’re only job becomes getting people to your Web site, and the System does the rest - automatically! Any successful business relies on systems and this is what we will show you how to set up but first we need to lay the foundations for your business.
-
To watch the video click on the play button. Must be Online
-
If you do catch them, and they like what they buy, and you were polite, helpful and courteous, then next time the fair is held, they will head straight for you.
The Internet is exactly like that.The good news is that making money from the Internet doesn’t have to be a full time occupation. You can run a business in a few hours a day without risking your day job. Most of the hard work can be automated, and there are hundreds of web sites offering free or very inexpensive software solutions for problems you don’t even know you have got.
So why is it made to sound so difficult? There is a lot of technical jargon out there, and it gets in the way of developing a clear understanding of what you need to do. Once you have progressed along the learning curve, everything gets a lot simpler, but in the initial stages, you just have to grit your teeth.
The secret to not getting information overload is to pick the area you are going to learn to dominate and then only read and research this area. It makes it a lot simpler. You have probably heard about prioritising your goals and this is where it comes in to play.
So many people run for the next great deal and miss out on so many sales because they missed the whole concept of consistency and specialisation. The get rich quick concepts may work for a short while but a good solid business will pay you for years.
There is no substitute for knowledge.
Here is a list of 6 questions that will lead you to decide how you can start making money with your own web site. It is not exhaustive: new ideas are being developed all the time, but it covers the bases:
- Do you want to sell hard products or digital products?
- Do you want to sell your own products, or someone else’s?
- Do you want to concentrate on selling one product hard, or spread over a wide range of products?
- Do you want to accept payments online, or let other people deal with the money?
- Do you want to capture email addresses so that you can sell to them later?
- Do you want to run an affiliate program
-
The secret here is Knowledge plus action = profits
- Just remember that all this information I am giving you is for reference. You do not have to go out and buy anything straight away. Go through this comprehensive Manual and then make your decisions based on an informed decision. You have this Manual so you can refer back to it any time.
Let’s look at these one at a time.
Hard products, or digital products?
You can pretty well sell anything on the Internet. However, if you are looking to run a business in your spare time, digital information products are the easiest to handle. Why? Simply because there is no inventory to worry about. Also, the products are delivered directly to your customer, instantly.
Do you want to sell your own products, or someone else’s?
Your own products can be the most profitable. If you write an e-book and sell it for $25, who gets the $25? You do. All of it. Every last cent apart from a small commission to the credit card company. ‘But I can’t write an e-book,’ you say. Sure it can be difficult if you have not written anything before, and you may think you have nothing to say that people would pay good money for. You are wrong! You do have a book inside you. Almost everybody does.
Ken Evoy’s outstanding book, written with Monique Harris, *Make Your Knowledge Sell!*, will open your eyes and get you writing anything from a four-page report to a full sized book.
Do you want to concentrate on selling one product hard, or spread over a wide range of products?
This is a very personal choice, and depends somewhat on the target audience you will be aiming for and the expected profit-per-sale. If you have a product that is fairly high ticket, aimed at a niche audience, then you are probably best off building a web site devoted entirely to promoting that product.
Why waste your time diluting your efforts?
If, however, your audience is broad, and/or your profit margin is small, then by all means try to cross-sell them other products.
The choice has to be your own, but a lot of money is being made at the moment from both avenues so make your decision and then give it some time before moving onto the next venture.
Do you want to accept payments online, or let other people deal with the money?
If you are starting out in business and have no trading history, it will be difficult for you to persuade your bank to give you a merchant account and the accept credit cards online.
There are ways around this, but they will cost you a bigger percentage of your sale.
Don’t even think about asking customers to send you a check. This is the Internet: people just won’t do it. Having said this I have had occasion to send an invoice to a school or college who then sent me a check however it is very rare. If people do not have a CC a good alternative is Western Union. They pay at one side of the world and you withdraw the cash at your home town then just send the download.
One good solution is Clickbank. If you plan to sell digitally deliverable products only, Clickbank may be the answer. Their set-up charge and commissions are low, and there are no monthly fees. Check them out here
Link on to your payment system with a better solution and a complete management system that will keep a data base of your sales, customers and organise all your sales for you. Remember we are looking at setting up a business so if you can initiate a system you have a greater chance of succeeding. It is sort of like hiring a secretary to do all the work for you.
1 Shopping Cart - Will handle everything for you. Sales, newsletters, upgrades for customers and so much more. You can use Authorizenet, Paypal and 2Checkout which gives your customers plenty of scope for paying. See our e-commerce section.
Remember that everything we do should also have a chance of also making us money so with your marketing and hosting you should choose one that helps you offset the cost. I tried for many years running my own scripts which you can do however I learnt quickly that this also meant I had to maintain them and for such a low fee it just wast worth it to save a few dollars.
If you don’t want a monthly service but a good management system on your own servers then DLGuard is he best solution and what we use.
Do you want to capture email addresses so that you can sell to them later?
An increasing acceptable business plan is based upon the idea of building a customer list and then selling to them at a later date. To make this work, your web site must be capable of generating a high traffic, and must have content that is of real value to its readers.
Once you have established that, invite visitors to opt in to your mailing list. This act gives you permission to email them without risk of spamming (sending out unsolicited email, which can get you into serious trouble with your ISP). Then you set about building a relationship with them through e-zines, newsletters, special offers, tips, recommendations, site update announcements and so on.
It can take up to seven communications before you make a sale, so perseverance is required.
This method is longer term, but virtually all the Internet gurus agree that it is the most effective way of making money online.
Do you want to run an affiliate program?
Affiliate programs are special relationships that you create with companies that sell online. You advertise their products and direct your visitors to their site. They do all the work of selling, taking the money and delivering the product and you sit back and reap the commission payments.
With an affiliate program you can create a web site offering one, two, or a million products. Create themed sites (books, music, jewelry, art, you name it, there will be an affiliate program for it). You can even create entire department stores online.
And every time a customer buys a product, you will be credited with anything from 2% to 60% commission. Just wait for those checks to come rolling in!
Sounds easy? It isn’t. Like any marketing method on the Internet, it only works if you put in the effort. You can design the best looking, hardest selling storefront on the web and if nobody visits it, that is how many sales you get. Zero.
Have no illusions, to make money on the Internet you have to put in the work. Maybe not 12 hours a day, seven days a week, but in the early days you will need to devote some time to setting things up.
Like anything in life, the dream is alluring. But this dream can, with hard work and perseverance, become a reality. Then maybe you can think again about that day job!
“To fulfill a dream, to be allowed to sweat over lonely labor, to be given a chance to create, is the meat and potatoes of life. The money is the gravy.”
Bette Davis (1908-1989), actress.
Lets Layout The Plan
1. Buy a Domain Name
2. Buy some Hosting
3. Choose your products
4. Build a web site
5. Set up online Payments
6. Organize some advertising and drive traffic
7. Go Live
8. Add a mini course or follow up system
9. Add some media.
10. Repeat the process
How Much Should It Cost
NB: These figures are only to act as a guide and in no way should be taken as representative or comprehensive of any Internet Business. You should do your own cash flow analysis based on your own research.
|
Description |
Cost | Required |
|
Domain |
$9.00** | |
|
Hosting |
From $6.00* to 25.00* Mth | |
| Products | Variable | |
| 2 Checkout | $49.00* Once | ASAP |
| Clickbank | $49.00 Once | Any Time |
| Paypal | $0.00 | |
| Merchant Account | Variable | Any Time |
| 1 Shopping Cart | $50.00* Mth | ASAP |
| Google Adwords | $30** + mth | |
So a minium set up would be $53.00* and ongoing
of $36.00* a month
An Optimal set up would be $163* and ongoing of $105.00* +
Cash Flow Projection
You should always do a cash flow projection and even a full business plan. Here is a sample of what it might look like. Always set some goals. It is better to aim at the moon and miss than to aim at a skunk and hit it. We want to find out what we need to get in sales to break even at the very least.
| Description | Month 1 | Month 2 | Month 3 | Month 4 |
| Income | ||||
| Sales My product | 0.00 | 200.00 | 400.00 | 700.00 |
| Sales Affiliate | 77.00 | 144.00 | 221.00 | 298.00 |
| Sales Hosting | 10.00 | 20.00 | 30.00 | 60.00 |
| Total | 87.00 | 364.00 | 651.00 | 1058.00 |
| Expenses | ||||
| Initial Set up | 163.00 | |||
| Advertising | 30.00 | 40.00 | 50.00 | 60.00 |
| Hosting & Domains | 25.00 | 25.00 | 25.00 | 25.00 |
| 1SCart | 50.00 | 50.00 | 50.00 | 50.00 |
| ISP | 40.00 | 40.00 | 40.00 | 60.00 |
| Bank Fees | 15.00 | 15.00 | 20.00 | 20.00 |
| Donation | 20.00 | 20.00 | 30.00 | 30.00 |
| Software | 0.00 | 0.00 | 0.00 | 300.00 |
| Misc | 40.00 | 40.00 | 50.00 | 50.00 |
| Total | 383.00 | 230.00 | 265.00 | 595.00 |
| Balance | 296.00 | 134.00 | 386.00 | 463.00 |
| Gross Profit | 296.00 | 162.00 | 264.00 | 757.00 |
Notes to Cash Flow Spreadsheet:
Income: I have assumed we have a product worth $40 and we are selling this great CD/ebook and off course we can also sell some hosting to our friends, relatives and business associates.
Expenses: I have included the general expenses for most of the things associated with the business however I suggest you consult an accountant for a more complete list. Misc are courses I buy like for Google adwords or products to help me with my business. It is also for bits and pieces like stationary etc.
NB: In the fourth month I now have some excess funds so I can buy say Camtasia or other software which I can use to create more products. Always reinvest into your business. I also give to a charity as I believe in spreading my success.
Add more products, sell the systems you’re using as an affiliate and over time you can add a few zero’s to the above figures mainly in the income section as your expenses will not change that much unlike in a traditional business. You will buy new domains, upgrade your hosting and also increase your advertising budget but in proportion to your sales they will become minor additions.
Lets face it $7570.00 a months is a pretty good income and if you just keep at it then it could be yours. It might take a few months or a few years but however long it takes it will be some great additional income.
Here is a great site for doing a full business plan.
|
|
|
|
Sell this Manual. If you want to dive right in you can sell this manual as an affiliate by clicking here and using the Clickbank affiliate system.
Now that you have some products and a plan you simply design your web pages and start selling. Don’t get to bogged down in managing your business to much. If you set up your sytems and keep adequate records then spend your time developing products and promoting as this is where you make your money.
Remember that you want a selling site so there is probably one more product you will need. It is a book that turned my sales around from virtually nothing to thousands of dollars. You will also be able to sell the product and get commission. It is called Make Your Site Sell by Ken Envoy.
Time lapse to the future >>>>>>>>>
Finally you have now developed your own products and been successful at marketing and this is where the real money starts to pour in. People will want to know how you did it and also you can now help others to do the same. You can build web sites for others and set up programs for other businesses. After all you have now developed a whole range of skills that are in high demand.
It will probably take you a few months to absorb all the information depending on the time and effort you put into this project. It is a very steep learning curve but also very rewarding as all the information you learn will help you in the future. I actually did this part time for 5 years and was able to get a better job because of the skills I developed until finally I was able to run my Internet Marketing business full time.
Your Unique Selling Proposition: Use it or lose it
Sarah White